




Nootka Tee - Short Sleeves
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As part of our Truth and Reconciliation journey, we partnered with First Nations Artist ČuxWiiNuup [Chukh-wee-noop] to depict our core values through traditional artwork. ČuxWiiNuup belongs to the Nuu-chah-nulth (Nootka) community, rooted in the traditional lands on the western shores of Vancouver Island. We lovingly apply this artwork across our company assets as a gesture towards our alignment with the country's journey towards togetherness.
- 90% Cotton 10% Polyester
- Softstyle's high stitch density, soft ring-spun cotton and cotton blend fabric offers a smooth texture
- Modern classic fit
- Narrow width, rib collar
- Taped neck and shoulders for comfort and durability
- Tear away label
Sustainable & Socially Conscious Manufacturing:
Gildan partners with Better Cotton to improve cotton farming globally, and this Nootka Tee uses OEKO-TEX-certified low-impact dyes. This product meets the OEKO-TEX Standard 100. The Nootka Tee is made by a mill that partnered with the Fair Labor Association and was made in a facility that is WRAP certified.
The Meaning Behind the Artwork
The three sacred animals portrayed in the artwork beautifully embody the spirit of TRUE's foundational values within a singular, profound depiction:
Be Real: Represented by the Killer Whale, symbolizing family, honesty, and community, standing as the "Lord of the Ocean."
Be Connected: Represented by the Eagle, situated in the pectoral fin, signifying strength, peace, leadership, and ultimate prestige, serving as the "Master of the Sky."
Be Brilliant & True: Represented by the Raven, portrayed in the dorsal fin, embodying knowledge, creation, and transformation, serving as a guardian of truth.
About the Artist
ČuxWiiNuup's western name is Bill Morris Jr. (read more about recognizing ancestral, ceremonial, and spiritual names here, and see Call to Action 17 of the Truth and Reconciliation Commission of Canada report here).
ČuxWiiNuup is a self-taught artist residing in Port Alberni. He began his artistic journey by making paddles for his parents when they went on canoe journeys. His father is a residential school survivor turned logger. ČuxWiiNuup found inspiration from his uncle and great artists like Bill Reid, Tim Paul, and Sam Haiupus.